For Ray
In response to his question here, assuming your content is in a string called $content:
$num_paras = substr_count($content, '<p>');
switch ($num_paras) {
case 1:
$image = 'one.jpg';
break;
case 2:
$image = 'two.jpg';
break;
case 3:
$image = 'three.jpg';
break;
default:
$image = '';
break;
}